SEO is logical and yet sometimes it is made into something very complex. The rules for SEO are the same in nearly all types of websites. For ecommerce websites SEO is very important as that is what drives prospective customers to the website.
SEO for Ecommerce websites
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| SEO for ecommerce website |
One of the most important SEO tactic is the usability of the website. Ecommerce websites have to ensure that the website is easily usable where information can be found easily and browsing the website is easy. In this post the focus is on usability because a happy customer is the best advertisement for your website and if your website is usable high SEO ranking is guaranteed. Some of the points to keep in mind are.
- The main aim of your website is to sell products or services therefore make it easy for the website visitor to buy stuff
- The navigation should be based on category as far as possible.
- Use high resolution product pictures and give the user the ability to view product images from different angles.
- The product description should be self explanatory and should address the most common questions
- The URL of the product page should be friendly and easy to remember. Suppose a bubble bath soap's URL should be http://www.example.com/soap/bubble-bath-soap
- Always provide different options to pay
- All financial transactions should be done on a secure server and ideally the fact that it is a secure server that the customer is using should be visually communicated to the customer.
- At times the shipping options are very confusing which should be avoided
- Checkout process should be simple and user information should be collected once only
- Give the opportunity to the visitor or shopper to easily compare products
- User reviews are very important and it is best that the reviews are provided by previous buyers
- The shopper should be easily able to contact you in case they face a problem. Providing live chat feature is a must for all ecommerce websites.
