Getting links to your website is the most important thing you can do to optimize your website. Back links to your website would always have impact on the ranking of your website though the way the back links are built might be penalized.
Components of a back linking strategy
Many SEO professionals do backlinks purely by checking the page rank of a website which did work in the past but now with the Penguin and Panda updates websites are being penalized for unnatural link building.A strategy has to be developed for back linking to ensure that back link activities are not interpreted by the search engines as spam. Each task has to be well thought and careful analysis is needed to understand its impact.
- well balanced
- thoroughly tested
- proper link velocity
- social media back links should be created carefully
- Natural editorial links
- Manual outreach back linking should be used
- Ensure that the links are in good neighbourhoods
Getting links to your site are one of the most important things you can do. As a matter of fact links are absolutely the key to your online success!
Getting quality links in a post Google Panda and Penguin algorithm update world is a time consuming and a tedious process that requires knowledge about how the Internet and search engines work. A good back linking strategy should establish your website in very good search engine ranks and position in the search engine results and is therefore critical for building a strong online presence.
